Head of Growth, WineFi

💡 Why This Role, Now?

This is a rare chance to join a breakout business right as it hits its inflection point. We’re backed by respected investors, trusted by our clients, and we’ve laid the groundwork for growth.

However, to ensure the long term success of the business we need to understand and optimise our unit economics.

With that in mind, we’re looking for a hands-on Head of Growth – someone who thrives on performance marketing, testing relentlessly, and making the numbers work.

You need to be able to come in, run experiments, identify what is working and then double down when it is.

🎯 Your Mission

To build a scalable, sustainable, and profitable growth engine – and to own it, end to end.

You’ll work directly with the founder and data team to manage, test, and optimise every part of our funnel.

At every stage, you will need to be able to articulate:

• What we're doing.
• Why we're doing it.
• How it's going.

You will be responsible for:

Paid Search & Paid Social

• You’ll take full ownership of our ad accounts (currently Google and Meta, but soon LinkedIn and Reddit too).

• Craft the strategy, run the tests, manage the budget, and scale what works.

• Figure out how we can spend efficiently - ensuring our LTV:CAC is 3:1 at a minimum.

SEO & Organic

• Create a clear, long-term inbound strategy (technical SEO, content structure, link-building).

• You won’t need to write everything yourself – but you’ll know what to brief and why.

• We want evergreen content that compounds.

Funnel Optimisation

• Improve conversion rates across every touchpoint

• Use heatmaps, testing tools, and behavioural data to remove friction and boost trust

• Work with our designers/devs (freelance for now) to make real changes fast

Email & CRM

• Own the full journey from cold lead to repeat investor

• Design automated nurture flows, newsletters, and segmentation logic

• We already have flows converting at 3–5% – your job is to push this further and smarter

Partnerships

• Help manage our content partnerships - making sure we land placement with newsletters and distribution partners.

Analytics & Attribution

• Build a data layer that you trust – so you know what’s driving performance, and what isn’t

• Run weekly/monthly growth reviews with clear CAC, LTV, conversion, and cohort data

🛠 Resourcing & Support

• You won’t inherit a team. This is for an operator who wants ownership before headcount.

• You’ll have budget – and control over how to use it (contractors, agencies, tools).

• You’ll have access to in-house design/dev support.

• You’ll work directly with the founders, with a high level of trust and autonomy.

🧠 What You Bring

• Strong performance marketing chops (esp. paid search, paid social, SEO).

• Deep understanding of CAC, LTV, conversion rates, and funnel dynamics.

• Comfortable testing hypotheses with limited budget, scrappy executioner.

• Can work cross-functionally with product and data teams (or founders) to build feedback loops.

• Experience growing a DTC, investment or fintech product – ideally from pre-seed/seed to scale.

• A full-stack growth mindset: acquisition, conversion, retention, analytics.

• You write great copy – especially in high-trust categories.

• You are strategic, but heavily biased toward execution. You’re comfortable rolling up your sleeves. This is not the role for someone who expects other people to do the work for them.

🌱 What You’ll Become

This isn’t just a growth job. It’s a chance to build the blueprint for how a modern investing platform acquires and retains customers – and to define the next chapter of your career in the process.

You’ll have real ownership. Real accountability. And real influence.

When you succeed, you will be one of the key figures in building a category-defining brand.

📈 What Success Looks Like

• Qualified CPL under £10

• LTV:CAC above 3:1 – and improving

• Organic traffic growing MoM

• Conversion rates across funnel 2–3x industry average

• CRM flows driving reinvestment and referrals

• Weekly data insights that make performance transparent and actionable

• A growth engine that runs – even when you’re offline

‍