⚡ How does this Start-Up use Instant Screen Control to Revolutionise Customer Support?
Morning Innovators ⚡ In less than 5 minutes, we’ll cover…
🥳 The best funding opportunities, events and jobs in the Start-Up world this week
📰 This week’s biggest news stories in the Start-Up world
💻 How this Start-Up uses instant screen control to revolutionise customer support
😡 How you can take your customer complaints and turn them into viral partnerships
📊 A tool that uses AI to revolutionise your work space
✨ Last weeks most clicked link was this link that enables Pre-Seed to Series A stage companies to apply to pitch for up to £1,000,000 in funding.
Happy hustling,
Rich
🎤 Events/Opportunities
💸 Conviction Partners have just raised a $230m fund to invest $1m - $10m in the most important AI companies of tomorrow, you can find out more here!
😇 Female Founders in the UK looking to raise up to £2m, South East Angels are looking to invest and want to hear from you - get in touch here!
🚀 Y-Combinator is accepting applications for their Spring 2025 Cohort with successful companies receiving a $500,000 investment, apply here!
💼 Start-Up Jobs
🥞 Senior Full-Stack Engineer, Orkestro
🧑🎨 Product Designer, Gocertify
📈 Growth Marketing, Reedsy
🎯 HSBC FinTech app Zing missed user targets before shutdown: “It didn’t work” Sifted
🤖 OpenAI unveils a new ChatGPT agent for ‘deep research’ TechCrunch
🍎 Apple will pay $20m to settle Watch battery swelling suit, ‘denies wrongdoing’ TechCrunch
🚴 Lime vows to sort out e-bike parking with £20m action plan. UKTN
Carta is a platform that helps people manage equity, build businesses and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places. Carta is trusted by more than 40,000 companies, over 8,000 investment funds and a million employees for cap table management, venture capital solutions and more. In the UK, we support founders who are raising money through SEIS/EIS, helping with Advance Assurance, round modelling and more. To find out more, take a look at their website, or get in touch with jack.lemon@carta.com.
Collaborations and Partnerships are often so powerful for growing your Start-Up, but can be an overlooked part of your marketing strategy.
The head of partnerships at Unplugged absolutely aced it with their recent LinkedIn post. Quite often, people will look to strike partnerships with someone in a similar vertical to them, because they quite clearly share the same ICP. However, some of the best partnerships are actually struck up by 2 parties who have the complete opposite ICP. Take Unplugged and Duolingo for example. Duolingo’s customer literally needs to be on their phone every single day, whereas the idea of Unplugged is that they take you off your phone for an entire long weekend.
So, how could this partnership work? Well, the team at Unplugged noticed one of the most frequent complaints they were getting was that customers were losing their Duolingo streak. So, what did they do? The head of partnerships went straight to LinkedIn and very publicly asked for a partnership with Duolingo in this brilliantly written post asking if Duolingo could make an ‘Unplugged Mode’ in which the streak is put on pause whilst their customers enjoy the peacefulness of their cabins. This post ended up going crazy with over 8,000 engagements!
Can you spot any problems in your business that could actually lead to a genius partnership, or at least some great exposure on socials?
Each week we highlight our favourite tools - either something we’ve been using in our businesses, or tools that our innovator community have recommended.
Tana is an AI-native workspace for tech-savvy professionals who want to stay on top of everything - without the busywork. Tana helps you connect and organise information so you get it where you need it, in a super flexible format.
Fullview: Revolutionising Customer Support with Instant Screen Control 🎯
Fullview is transforming the way SaaS companies handle customer support. Forget endless email threads and frustrating back-and-forths - Fullview allows support teams to instantly access user sessions, co-browse, and take control of customer screens without downloads or hassle. The result? Faster issue resolution, happier customers, and a more efficient support experience.
Co-Founding: A Shared Vision for Better Support
Daniel didn’t just want to improve customer support; he wanted to redefine it. When searching for a co-founder, he knew he needed someone who shared his vision and had the technical expertise to bring it to life. That’s where his co-founder came in—an expert in product and engineering, with a deep understanding of SaaS businesses. They met through being involved in tech networks, and together, they built Fullview with one mission in mind: to eliminate the inefficiencies of traditional customer support.
First Customers: From Outreach to Validation
The journey to landing the first customers wasn’t easy. Daniel and his team relied heavily on LinkedIn outreach, cold emails, and direct conversations with SaaS founders to understand their pain points. The message was clear—support was broken, and companies were desperate for a solution that didn’t rely on frustrating third-party screen-sharing tools.
Fullview’s initial traction came from these early conversations. By offering a clear solution to an obvious problem, they quickly gained interest and onboarded their first paying customers.
Scaling the Business: From Start-Up to Essential SaaS Tool
Once the initial traction was there, it was time to scale. The Fullview team refined their go-to-market strategy by focusing on content marketing, strategic partnerships, and word-of-mouth referrals. The product’s seamless integration and instant value made it an easy sell—once people tried it, they didn’t want to go back.
A key growth factor was leveraging case studies and testimonials from happy customers. By showcasing real-world examples of how Fullview reduced support resolution times and improved customer satisfaction, they built credibility and trust within the SaaS community.
Lessons Learnt: Build What Customers Actually Need
One of the biggest lessons? Listen to your users early and often. In the early days, it’s easy to get caught up in building features you think people want. But the reality is, your customers will tell you exactly what they need—if you take the time to ask.
Daniel and his team made sure to speak with users regularly, refining the product based on real feedback. This approach ensured Fullview wasn’t just another tool—it was a must-have solution for SaaS businesses.
Funding the Vision: A Strategic Approach to Investment
Unlike many start-ups that chase funding before proving their concept, Fullview took a deliberate and strategic approach. They focused on building a strong product-market fit before actively seeking investment.
When they did raise their first round, they leveraged networking, warm introductions, and a solid track record to attract the right investors. The goal was never just to raise money—it was to find partners who believed in their long-term vision.
The Biggest Challenge: Cutting Through the Noise
The SaaS space is crowded, and standing out is a constant challenge. One of the biggest hurdles for Fullview was breaking through the noise and getting in front of the right audience.
The solution? Relentless focus on differentiation. Rather than competing with generic screen-sharing tools, Fullview positioned itself as an instant, no-download, in-app support solution—a game-changer for SaaS businesses.
Next week I’ll be highlighting another awesome Start-Up, as well as sharing all the usuals including funding opportunities, Start-Up news, plus plenty of awesome tips, tricks and tools.
P.S. Connect with me on LinkedIn…
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